The Numbers Behind Group Travel: Data, Trends & Opportunities
Tuesday November 3rd. 10:30 AM – 11:30 AM and 2:00 PM – 3:00 PM
Where is the group travel market heading—and what do the numbers mean for your business? This timely session brings together new research and industry insights from OMCA, the American Bus Association (ABA) and Destination Ontario to examine the trends shaping group and motor coach travel across Canada and the United States. Explore changing travel patterns, group tour activity, market opportunities and emerging trends, and hear what the latest data tells us about the future of the industry. Whether you represent a hotel, attraction, restaurant, destination or tourism experience, you’ll leave with valuable insights to help guide your sales strategy, identify opportunities and make more informed decisions about the group travel market.
Sustainability That Makes Business Sense: Practical Strategies for Tourism Suppliers
Wednesday November 4th. 10:30 AM – 11:30 AM and 2:00 PM – 3:00 PM
Sustainability is increasingly becoming part of how tourism businesses operate, how destinations compete and how travel buyers make decisions, but where should you start, and does it have to cost more? Join sustainability experts, tourism suppliers and a tour operator for a practical conversation about what sustainability means for hotels, attractions and restaurants. From reducing costs and waste to local sourcing, regenerative tourism, credible storytelling and meeting changing buyer expectations, this session will focus on realistic actions that can strengthen your business while creating a positive impact on the destinations and communities we visit.